Tech Website Taxonomy Audit

• UI Design

• User Experience

• Competitive Analysis

• Consulting Recommendations

• Conceptual Designs for New Visual Identity

Working with a MAJOR CONSULTING FIRM ON BEHALF OF A FORTUNE 500 TECH COMPANY, I WAS TASKED WITH ASSESSING COMPETITORS TO IDENTIFY WAYS TO MODERNIZE THEIR WEBSITE TAXONOMY & DEVELOP CONCEPTUAL IDEAS FOR A NEW LOOK

COMPETITIVE ANALYSIS

Assessed competing tech websites to identify improvement opportunities

TAXONOMY SUGGESTIONS

Suggested new scheme for site taxonomy based on priorities

CONCEPTUAL DESIGNS

Ideated a new look for website architecture, content, and visuals

My role as the RESEARCH & Design Lead focused on :

• Given a tight timeline, create quick wins in the form of suggestions to transform the website taxonomy to be more impactful in guiding users to key actions, helping them find what they’re looking for, and learning about products + services

• Providing ideation and concepts to modernize the visual look and feel of the website, prioritizing a creative approach that would be more appealing for users to interact with

COMPETITIVE ANALYSIS

The initial approach centered around conducting a competitive analysis to see what features and layout similar tech companies present in their website homepages and site navigation.

• SIMPLIFYING THE CATEGORIES, USING ICONOGRAPHY, & DYNAMIC USABILITY OF NAV

• SURFACE TIMELY & RELEVANT CONTENT + CREATING JOURNEYS TO ENGAGE USERS

TAXONOMY UPDATES

The primary objective with the navigation updates was to simplify the path users would take to find what they’re looking for and provide more dynamic functionality that would be more interactive and usable