Real Estate Tour App

• User Experience

• Project Management

• Build New App From Scratch

• Mentoring and Guiding Young Designers

• Incorporating Branding for Digital Product

Working with a Chicago-based commercial real estate firm, my team was tasked with creating an iPad app concept that would be used by prospective buyers on a city-wide tour of large commercial real-estate sites and warehouses.

INSIGHTS + FEATURES

User interviews conducted to extract insights + planning to define Features

JOURNEY + FLOWS

Journey map created to showcase more efficient process + User flows outlined

DESIGN + PROTOTPYE

Wireframes and Applied Design + Clickable Figma Prototype

My role as the Design Lead focused on two aspects :

• Build trust with the client to establish a belief in our capabilities so they felt confident engaging in additional projects

• Lead a team of young designers who were seeking opportunities to level up in their design and project management skills

Insights + Features

Our initial approach centered around extracting insights from the client SMEs about what content this new product would require and what fundamental capabilities it needed to have. Through the initial interviews some major takeaways identified were:

• Customizable and dynamic listing info

• An automated way of creating the property route, reducing manual entry

• A joyful experience that ENCOURAGES interaction and context throughout the tour

Journey & Flows

With clients and product needs defined through these activities, the focus turned toward mapping out the user journey to compare the existing manual process with the proposed digital one.